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  • Writer's pictureNing (Sharon) Chang

伊朗版模仿遊戲 Iran's Imitation Game



Translated from Time Magazine, August 3rd, 2015


國際勢力將取消針對伊朗核武爭議而做出的經濟制裁,這提供美國企業進軍投資伊朗一條出路。然而,對於那些仿冒美國食品品牌的人氣公司來說,這或許是個壞消息。


邁當勞 仿冒美國最知名的漢堡連鎖企業,其商標為與原品牌極為相似的金色拱門。在伊朗各地都可以見到這間店。然而,在麥當勞官網上,雖然可以看到成為伊朗分支的申請表格,但尚未定下確切執行時間。


KFC 2012 年,伊朗媒體報導了第一間肯德基分店在北方卡札市的開幕,然而事實上, 早在之前,一名積極的餐廳老闆就已經開了一間未獲授權的「肯德基」,該店的商標為沒有領結的肯德基上校。


RAEES 咖啡 意思是「老闆咖啡」。這間連鎖企業在 2001 年開幕,它的商標和顏色配置都近似星巴克,只是以帶著高帽大鬍子爺爺取代頂上什麼都沒有的美人魚。據傳星巴克曾試圖控告這個仿冒者,但沒有成功。


三十一冰淇淋 德黑蘭版本的人氣冰淇淋連鎖店,和原品牌 31 冰淇淋一樣有 31 種口味,以及招牌粉色湯匙,但據說提供的是土耳其冰淇淋而非一般的冰淇淋。在美國的原品牌表示:在伊朗目前尚未授權開設任何一間分店,目前也沒有拓展


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原文:

The pending nuclear deal between Iran and would powers will see economic sanctions on the country lifted, paving the way for U.S. firms to invest there. That may be bad news for unlicensed knockoffs of American food brands that have become popular in Iran:


MASH DONALD’S The rip-off of the U.S.’s most famous burger chain—complete with the familiar golden arches—can be found across Iran. McDonald’s put on its website an application form to open franchises in Iran but has not set a firm date for proceeding.

KFC Iranian media reported in 2012 that KFC had opened its first franchise in the northern city of Kajaj. In fact, one enterprising restaurateur had opened an unauthorized branch with KFC’s signature red logo but forgot to include Colonel Sanders’ bot tie.

RAEES COFFEE Liberally “Boss Coffee”, this chain opened in 2001 with a logo and color scheme similar to Starbucks’ but featuring a mustachioed man with a top hat rather that a topless mermaid. Starbucks reportedly attempted to sue its imitator, without success.

BASKIN-ROBBINS Teheran’s version of the beloved ice cream chain has 31 flavors and the company’s signature pink spoon but reportedly serves gelato rather than ice cream. The American company says it has no licensed shops in Iran and does not currently have plans to enter the market.



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